Did Facebook Lie About Beacon to Gain Advertisers?

Saturday, December 1st, 2007

A report from the New York Times implies that Facebook mislead advertisers who signed on to be “Landmark Partners” when the company announced its Beacon platform on November 6th. According to Coca-Cola’s vice president of global interactive marketing: “I … certainly understood that it would be opt-in. That’s what I ...

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Confirmed: Facebook Caves, Changes Coming to Beacon

Friday, November 30th, 2007

It looks like Facebook has listened to the outcry from users and privacy groups about Beacon. Nick O’Neill has received word from the company that they will be making updates that will make user’s much more aware of information that could be published to their feeds based on actions ...

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The Daily Poll: Will Facebook Cave to Beacon Critics?

Thursday, November 29th, 2007

Facebook seems to be losing the PR battle to keep its controversial Beacon advertising system in place as-is. Earlier today we learned that the company is considering changes, and a response to the criticism has been issued by a Facebook employee in a MoveOn.org Group that has been setup ...

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Report: Facebook Might Make Beacon Less Creepy

Thursday, November 29th, 2007

Facebook is reportedly discussing changes to Beacon, the advertising system that has drawn much criticism since launching earlier this month. With formal complaints coming from MoveOn.org and potentially the FTC, the company has been left with little choice but to make modifications to the system, which reports on your ...

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Europe Doesn’t Like Facebook Beacon Either

Saturday, November 24th, 2007

The upcoming year of 2008 will prove to be quite interesting for online advertising. And if the European Union has anything to do with it, online advertising will become more and more regulated. And that’s because of the numerous lines of privacy online advertising seems to be overstepping ...

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