Backchannel TV-to-Internet Ads Gets $10 Million

November 19th, 2007 | by admin | mashable.com

Backchannelmedia, a digital television ad service based in Boston, has raised $3 million in additional first-round funding, bringing the total to $9.5 million.
Founded in 2000, Backchannel focuses on serving and response capture for digital television ads. It takes a scientific approach to finding the optimal type of ad for its placement is

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